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DIRECT RESPONSE LEADER GLOBAL TV CONCEPTS LAUNCHES NEW INTERACTIVE WEBSITE
Site Showcases Pioneering Firm's Product Development, Marketing and Distribution Successes
Deerfield Beach, Florida (January 11, 2013) “ Global TV Concepts, a global leader in direct response television sourcing, manufacturing, marketing and sales, this week unveiled its new website at GlobalTVConcepts.com.
The site highlights the company's innovative product development and pioneering promotions proven to transform concepts into global powerhouse brands “ like Riddex®, Kangaroo Keeper® and Big Top® Cupcake® Silicone Bakeware, said Laurie Braden, CEO of Global TV Concepts.
œWe redesigned the site to provide specific answers to our partners and prospects most common questions and to reveal how we achieve domestic and international success by turning ideas into reality, Braden said. œUsing the most interactive components and engaging dialogue, the site gives visitors a glimpse into our process for making home appliances, fitness equipment and personal care products into everyday problem solvers “and highly profitable ventures for our partners.
Throughout GlobalTVConcepts.com, visitors will discover why Global TV Concepts is the industry leader in product development, manufacturing, logistics, sales and outstanding customer service and why its products have resulted in tens of millions of units sold
The site delves deeply into the company's successes in exploring and exploiting every facet of the direct response category. This includes product evaluation, live shopping and infomercial scripting, mail order and direct mail marketing, catalog marketing and Internet marketing. The site also reveals Global TV Concepts product creation functions, including full-service concept design and product manufacturing, supply chain management, and U.S. and international distribution.
Visitors will discover Global TV Concepts™ proven experience, manufacturer network, distribution channels and award-winning design teams “ based both in the U.S. and abroad.
œWe invested the time to create a site that answers the most common questions asked by our partners and prospects, Braden said. œIt opens a window into our process and opens the door to deeper conversations about how we strategize with partners to create the next direct response success story and deliver measurable and maximum returns on investment.
About Global TV Concepts
Global TV Concepts is a service centric, consumer focused direct response marketing partner to inventors and investors the world over. Since 1996, we™ve become a leader in the As Seen On TV industry, providing fully integrated and award-winning design services, manufacturer network, marketing know-how and distribution outlets that include online channels, top-tier catalogs and retail giants like Walmart. For success stories like our Incredible Riddex®, Kangaroo Keeper® and Big Top® Cupcake® Silicone Bakeware, GTV has delivered our partners measurable and maximized returns on investment. Learn more at GlobalTVConcepts.com.
BORIS BECKER MAGIC COPPER AND HOME SHOPPING
The Home Shopping industry conference in Las Vegas, USA
Brussels, November 2nd, 2015: From the 6th of October until the 8th of October, Las Vegas was the home to the annual Electronic Retailing Association, D2C conference. More than 3500 attendees were present at the show, representing the expertise in the direct to consumer Home Shopping Industry. Boris Becker attended the largest Home Shopping event as ambassador for the European Home Shopping Industry and introducing his new line of Elite Magic Copper™ bracelets.
The media landscape for television has changed drastically in the recent years. The internet has positively influenced the Home Shopping Industry in Europe and boosted Home Shopping, resulting in increased trail sales in this segment in 2015. Customer expectations for home shopping has changed, the majority of customers now order from their mobile devised with an expectation that the product is delivered to their doorstep within a few days. To address the effect and development if the internet on Home Shopping, to understand new customer expectations, and to provide education on the new market trends, ERA has been hosting since 1990 their annual show, bringing together all of the expertise of the Home Shopping Industry. The conference offers panel discussions, an exhibition of products, and key note speeches featuring experts in the Home Shopping Industry. Each year during the conference, the MOXIE awards recognize the best Home Shopping campaign and marketers.
Positive effects in the Home Shopping Industry are being felt in Europe: “The market is dynamic and is seeing a revival of Teleshopping. The possibility to see products and content on your Television and at the same time examine the same product on your smart phone devise has stimulated the market and given the industry a breath of fresh air”, said Dr. Julian Oberndorfer, Executive Director ERA Europe, who also attended the event in Las Vegas.
Boris Becker together with Excellent Brand GmbH and Global TV Concepts introduced during the ERA show their new line of Elite Magic Copper™ bracelets. The European Home Shopping Industry now has a prominent celebrity as Ambassador which is beneficial since 40 percent of the international visitors at the conference were from Europe.
ERA Europe, The Association of the European Home Shopping Industry, is the trade association for companies involved in retailing products and services directly to the consumer via audiovisual communication and content on television, internet and other electronic media, according to a recognized code of ethics. Currently ERA Europe represents the Interests of 71 European Members. Over 14,000 employees work in these specific markets in the industry, For further information, please refer to: www.era-europe.eu
SAVE THE DATE, ELECTRONIC HOMESHOPPING CONFERENCE BARCELONA 14-16 JUNE 2016
Twin Cut Power Saw Plus Giveaway!
Global TV Concepts GTV launched its Twin Cut Power Saw Plus Father™s Day Competition on Facebook! GTV is accustomed to doing things in a grandeur fashion. The organization still holds the Guinness World Record for the biggest cupcake, inspired by the creation of the Big Top® Cupcake mold. In true GTV philosophy, the organization is giving away not one, but FIVE of these state-of-the-art power saws to five lucky winners!
Through a multitude of social media channels, GTV has been promoting this unbelievable giveaway. Join the craze now and win a Father's Day gift every Father could appreciate! Logon to Facebook and like the Twin Cut Power Saw Plus page then tell us why your Dad deserves to win!
Global TV Concepts is a uniquely integrated marketing organization in the direct response industry with a robust global outreach. With GTV™s uniquely integrated marketing system, every area of promotion is covered. GTV has been in the industry for over twenty years with proven marketing knowledge and efficient use of direct response advertising.
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JOIN, FOLLOW, CONNECT, and be the first one to know about our special offerings and giveaways!
Counterfeit Riddex Plus® Sold With Unauthorized UL Markings
Global TV Concepts prides itself on manufacturing innovative products to the highest safety and quality standards. To achieve these standards Global TV Concepts works hand in hand with certified UL authorities. It has come to our attention that counterfeit Riddex Plus® units are being sold with unauthorized UL markings on the product and packaging. We have found that some units are being sold without certified safety engravings on the back. Please see Fig 1 and 2 below “
Fig 1 “ Example of counterfeit Riddex Plus® unit without safety standard engravings
Fig 2 “ Example of UL Certified Riddex Plus® unit with safety standards engravings
Global TV Concepts recommends that you only purchase Riddex Plus® units from certified Global TV Concepts distributors. Counterfeit units may have identical packaging; therefore always check the unit has been engraved. If you believe you have purchased a counterfeit unit please return to the origin of purchase. Global TV Concepts strictly upholds its intellectual property rights and is currently investigating the legal situation with these counterfeit manufactures.
About Riddex Plus®
Riddex Plus® is one of Global TV Concepts success stories; having sold over 3 million units it is the perfect electromagnetic pest control solution! For more information please visit the following website www.buyfromtv.com
About Global TV Concepts
Global TV Concepts, an industry leader in Direct Response market, is an absolute vertical and integrated organization. Its unrivalled global success is attributed through the organization's unparalleled marketing knowledge; a unique international infrastructure designed to take control of Direct Response industry. The organization's distinct integrated marketing system from concept design, manufacturing, marketing, script writing, infomercial production, editing to export and distribution is key to GTVs success in dominating all market channels throughout the world.
GTV continues to achieve domestic and international successes through its wide variety of products ranging from home appliances, fitness equipment, and personal care to gadgets that are everyday problem solvers. Global TV Concepts has the proven experience, the manufacturer network, distribution channels and award winning design teams to make ideas become a reality.
Global TV Concepts œGTV names Jeffrey Feierstein as Vice President of New Business Development
Global TV Concepts, an industry leader in the Direct Response market, announced the appointment of Jeffrey Feierstein as Vice President of the New Business Development. Based in South Florida, Feierstein will be reporting directly to the CEO. Feierstein will oversee the company's new business opportunities, new product introductions and partnerships. Feierstein will also be responsible for increasing the placement of products in all areas of distribution and in increasing the market share of its internet business.
Feierstein has over 20 years of leadership and management experience in product development. He is well respected in the field and has a proven track record in the Direct Response industry. Feierstein's credits include his instrumental role in developing products such as the Buxton Wallet, the Magna Flat Hose and the Talking Autopilot; all of which were very successful Direct Response projects. Feierstein's tenacious pursuit of the best and most innovative products extends from the United States to Europe and Asia Pacific, for unique and viable merchandise available worldwide.
Previously, Feierstein served as Merchandising Director for Dr. Leonard's and Carol Wright Gifts, where he was responsible for creating and producing catalogs, new product introductions, product placements, product promotions and inventory control. Feierstein managed a team of 35 in merchandising, creative and analytical departments.
For Global TV Concepts, Feierstein will be responsible for the distribution and expansion of GTV's new products and increase the number of Direct Response products available through its channels in direct mail, retail and internet network. GTV has several partnerships in delivering merchandise through these mediums in the United States, Europe and South America.
"Jeff is a valuable addition to our organization and joins us at a time when GTV is poised to play a leading role in the delivery of innovative Direct Response products to our clients and partners in global capacity. His proven success in building highly effective relationships and networking skills will ensure that GTV will increase its footprint in the market place", stated by Laurie Braden, CEO of Global TV Concepts.
About Global TV Concepts
Global TV Concepts, an industry leader in Direct Response market, is an absolute vertical and integrated organization. Its unrivaled global success is attributed through the organization's unparalleled marketing knowledge; a unique international infrastructure designed to take control of Direct Response industry. The organization's distinct integrated marketing system from concept design, manufacturing, marketing, script writing, infomercial production, editing to export and distribution is key to GTV's success in dominating all market channels throughout the world.
GTV continues to achieve domestic and international successes through its wide variety of products ranging from home appliances, fitness equipment, and personal care to gadgets that are everyday problem solvers. Global TV Concepts has the proven experience, the manufacturer network, distribution channels and award winning design teams to make ideas become a reality.
The Incredible Twin Cut Power Saw Plus!
Global TV Concepts is proud to announce the launch of its long form version of the Twin Cut Power Saw Plus after just receiving patents to the product in the United States and Canada. The Twin Cut Power Saw Plus is the advanced model that has nearly 6000 RPM's through its twin blade technology that can cut through nearly any material including wood, plastic, copper, iron, even industrial grade rebar.
The Twin Cut Power Saw Plus includes blades that are forged with three different materials including tungsten, carbide and graphite! These blades are laser honed in Germany and provide incredible durability. Independent studies by one of the premier labs have show the Twin Cut Power Saw Plus lasts an incredible 25 times longer than comparable saws.
Global TV Concepts is excited about the consumer reaction to the Twin Cut Power Saw Plus and is in development of further line extensions to the product and different size models. The Twin Cut Power Saw Plus is proving to be yet another success in the long line of innovative and problem solving products brought to the market by Global TV Concepts.
With over 20 years of experience, Global TV Concepts is at the forefront of the direct response industry. With an emphasis on product innovation and an unrivaled international infrastructure, Global TV Concepts is the one stop DRTV Company.
For more information please go to - www.twincutpowersawplus.com
Kangaroo Keeper The 2010 DRTV Success Story
The Kangaroo Keeper has been a success story from day one! This cute and convenient "ladies best friend" has been constantly featured in major DRTV publications. In turn, the Kangaroo Keeper has firmly placed itself as one of the top selling DRTV products for 2010. Recently the Kangaroo Keeper was featured on ABC's Good Morning America which demonstrated this products adaptability and functionality and led to one of the highest rated DRTV product scoes!
With a continued line of products planned for the Kangaroo Keeper line in 2011, Global TV Concepts is excited about the forth coming year...
With over 20 years of experience, Global TV Concepts is at the forefront of the direct response industry. With an emphasis on product innovation and an unrivaled international infrastructure, Global TV Concepts is the one stop DRTV Company.
For more information please contact customerservice@globaltvconcepts.com
The BIG Top Bakeware® Brand Just Keeps On Growing..
Due to the continued success of the Big Top CupCake® Global TV Concepts is proud to announce the launch of the Big Top Donut® and the Big Top Cookie®!
Both products are 25 times larger than their normal counterpart and with the simple 'Fill, Bake and Decorate' process, both have enjoyed a hugely successful launch! Global TV Concepts is proud to announce that the Big Top Donut® and the Big Top Cookie® are now for sale in major retail stores across the United States.
With more gigantic fun and interesting products planned for the Big Top Bakeware® brand, Global TV Concepts is looking forward to a successful and fun filled 2011...
With over 20 years of experience, Global TV Concepts is at the forefront of the direct response industry. With an emphasis on product innovation and an unrivaled international infrastructure, Global TV Concepts is the one stop DRTV Company.
For more information please contact customerservice@globaltvconcepts.com
Shark Tank Critic Visits The Art Institute of Fort Lauderdale
Several lucky inventors may have their ideas marketed
January 27, 2010 - Ft. Lauderdale -- On January 26, Art Institute of Fort Lauderdale Advertising instructor Marcia Fernandes hosted the college's version of ABC's Shark Tank with Kevin Harrington, currently a critic on ABC's "Shark Tank", and CEO of TV Goods participating on the panel, along with Scott Swank and Laurie Braden of Global TV Concepts. Together they critiqued the inventor's products, giving them valuable insights into the new product industry and what would be necessary to succeed with their products.
Eighteen inventors pitched their product ideas in hopes of making it to the next round of consideration for production by Global TV Concepts and a possible deal of producing their creation for sale in the marketplace. Art Institute of Fort Lauderdale alumni, students, and staff were among those who cajoled and tried to persuade the panel that their invention was the one they should choose for possible manufacturing and marketing.
· Addison Sammet, student - Chair 2 Right
· Gabriela Rodriguez, friend of chair - Recycle Bags
· Melissa Boyce, student - Condiment Dispenser
· Tina Doran Turner, student - Juicer
· Christy Denton, staff - Jam Band
· Tara Snodgrass, staff - Easy Feet Shower Mat
· Tas Salini, staff - Card Sanitizer
· Nicole Mandowski, student - Mac Jacket
· Richard White, staff - Fruit Cup Bras
· Tracy Theise-Hover, friend of staff - Hula Boots
· Jacki Tifford, student - Quillo
· Raquel Prymak, student - Stippling Pen
· Jiana Dominguez, student - Healthy Yogurt
· Chriss David, staff - Body Buddy
· Andy Bing, staff - Vectors 3 Checkers Game
· Patricia Grullon, staff - O Towel
· Mike Lewandowsky, student - Exacto Kit
· Brandegee Pierce, student - Rubiks-style cube for Sight Impaired
Advancing to the next round to present in person at Global TV Concepts are: Art Institute of Fort Lauderdale's Assistant Dean of Students Richard White, Industrial Design instructor Patricia Guillon, Assistant Director of Admissions Tara Snodgrass, and students Jacki Tifford and Raquel Prymak.
For more information, contact Marcia Fernandes at mfernandes@aii.edu
Big Top Cupcake(TM) Brand Awarded With Guinness World Record For World's Largest Cupcake
Global TV Concepts' Big Top Cupcake Brand Supports Breast Cancer Awareness with Record-Breaking Dessert
DEERFIELD BEACH, Fla. Oct. 7 -- Global TV Concepts, manufacturer and creator of the Big Top Cupcake brand, today announced their official Guinness World Record title for the 'World's Largest Cupcake'. Weighing in at 1,316 pounds, and measuring four and one half feet tall and six feet wide, the massive cupcake was unveiled at the 2009 Think Pink Rocks event. Proceeds from slices of the confectionery masterpiece supported breast cancer charities.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091007/FL88734-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20091007/FL88734-b )
Accustomed to doing things in a big way, Laurie Braden, president of Global TV Concepts and creator of Big Top Cupcake brand which is known for its larger-than-life take on the average dessert, has raised the bar with its 'largest cupcake ever made' title, beating the current record of 1,224 pounds. Braden's idea: to create this record-breaking cupcake - call attention to - and raise money for - breast cancer research, screening and treatment by selling pieces of the "World's Largest Cupcake". This mega confection was made of delicious chocolate cake topped with pink icing with sprinkle toppings, each measuring five inches in length.
"This was a Giant Effort, Enormous Job and a Colossal amount of work. but with the Big Top World's Largest Cupcake Team... it was a piece of cake. In all seriousness - Breast Cancer is a disease that we need to eradicate and we can only do that through awareness, research and funding. We thought that with a Guinness World Attempt we could bring a new awareness to Think Pink Rocks, a breast cancer awareness charity. I needed to attempt this (without knowing that 97% of attempts fail) for my friends and my young daughters so that this will not be a topic of conversation when they get older", said Laurie Braden, president of Global TV Concepts and creator of Big Top Cupcake brand.
The world's largest cupcake was showcased at the 2009 Think Pink Rocks charity concert on Saturday, October 3rd in Boca Raton, Florida. It featured artists such as Akon, Shontelle and DJ Webstar to raise awareness for breast cancer. Attendees were also able to consume a piece of history of the world-record holding colossal treat served in honor of donations to breast cancer charities.
Big Top Cupcake Silicone Bakeware is a fast, easy way to create show-stopping sweet treats that are 25 times larger than the typical cupcake. Armed with two-piece mold set, families can create desserts fit for a gourmet bakery in their very own kitchens. Just fill the non-stick silicone molds with cake mix, bake, and decorate.
Big Top Cupcake is available for $19.95 at retailers nationwide. "A portion of the proceeds for the sales in the month of October will be donated to The National Brest Cancer Foundation, on behalf of Big Top Cupcake and the Global TV Concepts Family", said Braden.
For more information or to purchase Big Top Cupcake Silicone Bakeware online, visit www.BigTopCupcake.com.
Read GUINNESS WORLD RECORDS post on the World's Largest Cupcake here.
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